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Search words that lead nowhere:  The concept of placing nonspecific searchable terms into the resume too often backfires.  The right words are essential for getting noticed.  As with generic job descriptive sentences, common search words leave employers/recruiters cold.  Using words such as "customer service" or "skilled communicator" may seem necessary, but they apply to every job imaginable.

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After reviewing a client's resume that lacked an Objective, I wrote a brief reason why a simple Job Title was crucial to becoming that "perfect partner."

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Gary, let the Objective do the work.  Otherwise, you would be presenting the "Let's Go Fishing" resume.  A peek into this interview might go as follows:  Recruiter, "why are you here?"  Candidate, "I need a job; what do you have available?"  Recruiter, "let me see, I have a Network Security position; and, yes, a General Manager position...which one would you like?"  Candidate, "wow, I'll take the General Manager position!"  Unfortunately, a company will not take the time to figure out your career path.  They want a candidate that qualifies for their position opening.

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Employer's want more:  

Everyone knows that a sales representative secures new deals.

A production lead is in charge of day-to-day production.

Wait staff are assigned tables and serve customers.

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These sentences are dubbed "fluff without substance," also known as predictable content.  ME-factor instead.  Take a simple statement, "established policies," and replace it with a results-oriented sentence.

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*Implemented monthly "lunch box coaching sessions" that renewed service levels.

*Adjusted hours of operation from 8:00 AM to 6:00 AM; early opening increased tool rentals by 35%.

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Common Resume Pitfalls:

* Please do not address yourself in the third person or use the word "I".

* Promise you will never provide reasons for leaving any job.

* Do not put salary history on the resume; no pictures of yourself either.

* If you wrote "same as above" for work history, you need this book.

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            Job Postings Should Come with a Warning:

             "Use Our Responsibilities Listed as a Guideline.

                      We Require You-specific Answers."

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